Why Is Video Marketing So Effective?
Your marketing approach must include video marketing. By 2022, online videos will account for more than 82 percent of all consumer internet traffic, indicating that video is a digital marketing trend that is here to stay (Cisco). According to the New York Times, we live in a "post-text" society, in which consumers prefer not to read walls of text or receive thousands of aggressive sales emails. Because video is measurable and provides insight into your sales and marketing process, it is a valuable asset at any step of the marketing cycle.